Privacy Policy
Last updated: 28 March 2026 | OpsGenty (Operations Agency) | POPIA Compliant
OpsGenty (trading as Operations Agency, registered in South Africa) is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA), Act 4 of 2013. This policy explains how we collect, use, store and protect your data.
1. Who We Are
Trading Name: OpsGenty / Operations Agency
Registered Country: South Africa
Address: Pretoria, Gauteng, South Africa
Email: [email protected]
Information Officer: The Information Officer, OpsGenty
2. What Personal Information We Collect
We collect the following categories of personal information:
- Identity data: Full name, business name
- Contact data: Email address, phone number
- Payment data: Card details processed securely via Paystack (we do not store card numbers)
- Usage data: IP address, browser type, pages visited, time on site
- Communication data: Messages sent via our contact form or email
- Business data: Information you provide in our Operational Audit tool
3. How We Collect Your Information
- Directly from you when you fill in forms, make a purchase, or contact us
- Automatically via cookies and analytics tools when you visit our website
- From third-party services (Paystack, GoHighLevel CRM) in the course of providing services
4. How We Use Your Information
We use your personal information to:
- Process payments and deliver the services you purchased
- Send you service-related communications and invoices
- Respond to your queries and support requests
- Improve our website and service offerings
- Comply with legal and regulatory obligations
- Send marketing updates (only with your consent — you may opt out at any time)
5. Legal Basis for Processing
We process your personal information on the following grounds:
- Contractual necessity: To deliver services you have purchased
- Legitimate interest: To operate and improve our business
- Consent: For marketing communications
- Legal obligation: To comply with South African law including POPIA and tax regulations
6. Third-Party Processors
We share your data with trusted third parties solely to deliver our services:
- Paystack — Payment processing (PCI-DSS compliant). Their Privacy Policy
- GoHighLevel (GHL) — CRM and marketing automation. Their Privacy Policy
- Google Analytics — Website usage analytics (anonymised)
We do not sell, rent, or trade your personal information to any third party.
7. Cookies
Our website uses cookies to improve your experience. By clicking "Accept & Continue" on our cookie banner, you consent to our use of cookies. You may disable cookies in your browser settings, though this may affect site functionality. Cookies we use include: session cookies (necessary), analytics cookies (performance), and preference cookies.
8. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
- Customer account data: Duration of the subscription + 5 years
- Payment records: 7 years (SARS tax compliance)
- Marketing data: Until you unsubscribe
- Website analytics: 26 months
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or disclosure. Payment data is encrypted and processed by Paystack using PCI-DSS Level 1 security. We never store your full card details on our systems.
10. Your Rights Under POPIA
As a data subject, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Objection: Object to processing of your personal information for marketing purposes
- Complaint: Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, contact our Information Officer at: [email protected] or [email protected]
11. Information Regulator
You have the right to lodge a complaint with the South African Information Regulator if you believe your personal information has been processed in violation of POPIA:
Website: inforegulator.org.za
Email: [email protected]
12. International Transfers
Some of our service providers (e.g. GoHighLevel) may process data outside South Africa. Where this occurs, we ensure that appropriate data protection measures are in place consistent with POPIA requirements.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our website. Your continued use of our services after changes constitutes acceptance of the updated policy.
14. Contact Us
For any privacy-related queries or to exercise your POPIA rights:
Email: [email protected]
Disputes: [email protected]
Address: Pretoria, Gauteng, South Africa